It’s that time of the year again! Summer has just started, the sun is shining, and our new complete bikes are arriving in stores worldwide soon! He’s your first look at the all new 2018 Subrosa Complete Bike line!
People always ask me what my favorite part of this job is. Over time I’ve given more thought to this question and realized the answer has evolved as Subrosa has over the years, but as soon as we began to create complete bikes 10 years ago I noticed something different. You go through roughly the same steps you would to other products, design, approve, and continue to the next. The difference for me comes in the response to our complete bikes from the owners.
Everything from riders upgrading their department store bikes to dads looking to relive that BMX feeling that never seemed to go away. It’s so amazing to connect with people through our bikes. Nothing beats an email, or a social media post about how a Subrosa was the first time they rode a bike, or that their Subrosa got them through something in their lives.
Our all new 2018 complete bike collection is a direct reflection of those moments. Adding more bikes to our youth models, adding all new park models, and upgrading the spec on all models from the Altus to the pro level Novus line. Our pride in our bikes is seen in the details throughout our bike line, and our mission is to put the same passion and focus into each model no matter what it’s use will become, that part is up to you. -Ryan Sher
The 2018 Subrosa complete bike line will arrive in stores and mail orders worldwide in July!
FLIP THROUGH THE NEW CATALOG BELOW.